Oneyear Visual Design.
The Basic Course is taught following a single theme approach with cycles of lessons on theory integrated with workshop exercises and subjects. In this way students acquire the solid cultural, methodological and operative foundations necessary for following a Master’s course in Visual Design and Web Design;
- Basic TypographyMarta Bernstein
- Photography WorkshopSabine Schweigert
- Computer Design I, I IErasmo Ciufo
- Form And Colour LaboratoryMassimo Caiazzo, Narciso Silvestrini
- History Of DesignBarbara Camocini
- SketchingClaudio Fassini
- Visual Design FoundationsSerena Brovelli, Davide Fornari
- History Of Graphic Design FoundationsSilvia Sfligiotti
- Wayfinding WorkshopLuigi Farrauto
History Of Design
The fundamental stages of ‘modernity’ are addressed in logical and chronological order but not in a comprehensive way. The distinctive character of Modernity are reassessed starting from a general overview on main themes accompanied by specific focuses (monographic lectures) on authors, movements etc.
A critical attitude will be promoted in order to achieve a better understanding of the aesthetic and functional issues - deriving from the debate on modern architecture and Rationalism in particular - related to the general notion of "industrial product" which was adopted around 1850. Themes dealt with:
- statement and definitions of design: History and evolution?
- a unifying concept of design and the origin of Industrial Design in relation to Architecture
- Italy and design: domain and genuine inspirations
- Origins and historical development: from its meaning to contemporary experiences
- magazines, institutions, awards, exhibitions.
- Exhibit Design
- Decoration and early rationalism, the types of reference, historical origins and relevance to the present
- Vitalism and anti-rationalistic movements
- The Bauhaus and the epistemological foundation of “Design” and "design profession"
- From Functionalism to Organic Design
- The second postwar period in Italy, Europe, USA: economic growth and production
- Crisis and emerging anti-design issues: utopies and Radical movements
- A new return-to-order: Postmodern
- Contemporary trends
Note: a concise bibliography for self-study will be assigned in addition to the presentation supports and documentation prepared by the tutor.
The Basic Course is taught following a single theme approach with cycles of lessons on theory integrated with workshop exercises and subjects. In this way students acquire the solid cultural, methodological and operative foundations necessary for following a Master’s course in Visual Design and Web Design.